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It seems you can’t help but read how the high street is declining, shops are closing branches or going bust. Our high streets and shopping centres are in peril. So, is this the end of the traditional shop as we know it? Hardly.
Julian Fisher, CEO of jisp, discusses the possibility of saving the high street, and what it will take to do so.
Customer service is stale. There’s this preconception that it’s all defined by pleases and thankyous, standing there politely, and making sure to ask ‘Is there anything I can help you with?’. Don’t get us wrong: it is those things. But the world has moved on.
In a world where customer data is becoming more widely available, more granular, and, let’s face it, more confusing, it’s a headache that most people are familiar with; how do I turn numbers into actionable insights?
We examine how customer expectations can influence the way they perceive a product or service, and how jisp can help retailers to meet their customers’ expectations.