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May 23, 2023

Shoppers seek more discounts to fight the rising cost of living

An app that offers discounts to shoppers has seen a rise of 600% in usage as consumers look to fight the rising cost of living.

The Scan & Save app saves shoppers money on household essentials in convenience stores. Users can save up to £2,752 over a year in product discounts through the augmented reality voucher app.


Developed by Jisp, a retail solutions company, Scan & Save has seen the volume of discounts used in the app leap by 600% in the first quarter against the same period last year. It means shoppers saved £205,000 in Q1, and the app is on track to provide are cord year of savings.


Data shows shoppers are becoming savvier, with 80% of consumers in the UK now regularly using smartphones to access loyalty cards and vouchers*. Growth is fuelled by the cost-of-living crisis as food inflation has seen an average of £811.00 added to consumers' annual shopping bills.


Scan & Save provides money off augmented reality vouchers delivered through the app. In addition, shoppers also receive loyalty vouchers worth £2.50 for every 25 discount redemptions through the app.


The additional loyalty vouchers have resulted in Jisp distributing a further £250,000 to its shoppers over the past eight months, which have been spent in local convenience stores across the UK.


And while the sale of own-brand lines usually increases during an economic downturn when value-conscious hoppers seek to manage tighter budgets, Jisp's Scan & Save has provided a solution that allows shoppers to continue to enjoy big brands for less, with recent promotions having seen 50p off a 500ml bottle of Ribena, 50p off a loaf of Hovis Granary or Seed Sensations bread and 75p of Inchs Apple Cider.


The Scan & Save app offers a loyalty and reward scheme for independent retailers, creating money-off vouchers and rewards that can only be used in a specific local store, ensuring shopper loyalty to local businesses.


Shopping locally brings the benefits of the sticky pound to retailer sand shoppers alike, with over 60% of every pound spent in local stores and businesses staying in the local economy compared to 40% with larger multi-site companies.

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