In a bold move shaking up the UK prize draw landscape, Jisp has officially launched JispWin, a forward-thinking digital platform designed to blend innovation, community value, and commercial opportunity. Launched just 15 days ago, JispWin is already making waves with a future-focused model that puts players, retailers, and charities at the heart of its strategy.
With a growing appetite for more flexible, socially impactful ways to play and win, JispWin enters the market as a data-driven challenger to traditional lotteries. Offering daily cash prizes up to £50, major monthly jackpots, and the option to enter for free via post or via affordable pay-as-you-go and subscription-based bundles, JispWin is designed for accessibility, engagement and exponential growth.
Strategic Differentiation: More than just a draw
Unlike legacy platforms, JispWin draws strategic parallels with companies like Omaze, yet uniquely differentiates itself by integrating high street retail into the digital prize draw economy. Every retailer that promotes JispWin earns 15% commission on ticket sales made in-store—with zero upfront cost. This integrated B2B2C approach not only incentivises retailer buy-in but also embeds the platform directly into community ecosystems. It’s a commercial innovation that simultaneously boosts retailer revenue, drives footfall, and builds community trust.
Shifting consumer behaviour: The data tells the story
According to the UK Lotteries Market Report 2025 by Mintel, prize draws are on a sharp upward trajectory, now rivalling — and in many cases surpassing — traditional lottery products. As highlighted by Paul Davies at Mintel, even the Gambling Commission is taking note, recognising the structural impact this growth is having on conventional lottery sales. In 2024 alone, the UK prize draw sector generated over £600 million in ticket sales, signalling a major behavioural shift.
Backed by its proprietary insights division, Jisp Intelligence, Jisp conducted a data-led consumer study with over 250 respondents across the UK, spanning genders and age groups. The findings are key for strategic marketers and product developers alike:
This aligns with recent data from iGamingToday.com, which shows that while men aged 45–54 dominate regular lottery play, women now lead overall gambling involvement — 56% compared to 44%.
When it comes to spend, the message is clear: Value matters. A significant 80% of respondents reported spending £0–£10 per week on lotteries or prize draws—underscoring JispWin’s affordability strategy. With entries starting at just £2, players have the chance to win up to £2,000 per month—offering high perceived value at a low entry point.
Omnichannel presence with a community purpose
Despite the rise of digital platforms, 62% of players still prefer to buy tickets in-store, compared to only 15% online. Social media ranks highest as the discovery channel for new draws—an insight that informs JispWin’s omnichannel activation strategy, blending physical retail promotion with digital engagement to maximise reach.
One standout insight: 75% of respondents said they’re more likely to enter a draw if proceeds go to charity or local causes. JispWin doesn’t just acknowledge this trend—it’s built around it. A full 20% of revenues go directly to local charities and community initiatives, providing players with a feel-good incentive while delivering measurable social impact.
Beyond cash: The power of prize diversity
JispWin is also capitalising on a rising trend identified in Mintel’s report: non-cash prize differentiation. By offering lifestyle-led rewards such as a Ninja Electric BBQ (June 2025) and a 55” Samsung Smart TV (July 2025), JispWin is creating an emotionally resonant prize ecosystem—enhancing player satisfaction and brand memorability.
Empowering retailers with zero-cost innovation
In a climate where UK retailers are navigating inflation, rising energy costs, and increasing wage bills, JispWin presents a zero-cost revenue innovation. By offering 15% commission on in-store ticket sales and providing marketing support, retailers can increase footfall, drive loyalty, and tap into passive recurring revenue—all while strengthening their local brand image.
Data from the Association of Convenience Stores (ACS) shows that 80% of independent retailers were active in their communities last year. JispWin builds on this by giving shops a tangible way to support local causes, generate profit, and become local heroes—without spending a penny.
The business model of tomorrow
At its heart, JispWin is about creating a self-sustaining environment — one where players win money, charities gain crucial funding, and retailers grow their businesses. In modern terms, it’s about doing well by doing good.
In short, JispWin is the future of prize draws in the UK — a positive, powerful and community-first initiative that brings excitement, generosity, and opportunity together in one groundbreaking platform.
For players.
For retailers.
For communities.
JispWin — It’s all about taking a chance!
